Memos

A jigsaw puzzle featuring a commercial passenger airplane with a red tail fin and white fuselage. The aircraft is shown in profile against a light blue sky background. The puzzle consists of multiple interlocking pieces of varying sizes, with some pieces appearing to be missing or displaced, creating gaps in the overall image. The airplane has visible passenger windows along its side and appears to be a typical commercial airliner.

Southwest Airlines' Model for Competitive Advantage: Strategy Principles for Business Leaders

For years, Southwest Airlines was my go-to example of what a winning corporate strategy looks like. Its unique set of strategic choices, like point...